Tips from iJAG Photography for Horse Owners Who Want Stunning, Stress-Free Images
Capturing the unique personality of your horse in a photograph is something truly special. Whether it’s a treasured memory of your faithful pony, dynamic shots of your competition horse in action, or a portrait of the bond between you and your equine partner – equine photography is all about telling a story.
We know how important it is that the experience is enjoyable for both horse and owner. Izzy, our founder and lead photographer, has a deep love for horses and a calm, understanding approach – especially important when working with animals who can sometimes be a little unpredictable!
In this blog, we’re sharing our top tips to help you plan ahead and get the very best from your equine photo shoot.
1. Plan Ahead – Know What You Want from the Shoot
Before the shoot day, have a think about the kind of photos you’d like:
- Do you want photos of just the horse? Think classic portraits, grazing shots, or movement.
- Would you like to be in the photos too? Many owners want to celebrate the bond they share – these images can be really special.
- What style are you looking for? On the ground, under saddle, liberty, jumping, or even something more creative or themed.
It can help to create a little mood board with example photos or ideas that inspire you. Don’t worry if you’re not sure – Izzy will guide you through what works best for you and your horse.
2. Choose the Right Location
The setting plays a big role in how your final images look. Some people prefer natural, relaxed shots in a field or yard, while others opt for something a little more styled – like woodland, a beach (if you’re lucky!), or a local equestrian facility.
Here are a few location considerations:
- Familiarity – Horses tend to be calmer in places they know.
- Safety – Is it enclosed or safe if the horse spooks or gets loose?
- Visual interest – Fencing, trees, buildings, or even the light at certain times of day can really enhance your photos.
Izzy is happy to scout your chosen location or suggest one that works well with your vision.
3. Get Your Horse Looking Their Best
Think of photo shoot day a bit like show day – without the pressure!
- Groom thoroughly, paying special attention to mane, tail, and legs.
- Clean & polish tack if you’re using it.
- Wipe down muzzles and eyes before each shot.
- Use fly spray if you’re outdoors in summer – nobody wants photos full of flicking tails and stamping hooves!
Some owners like to use quarter markers or subtle show make-up – go for whatever feels right to you. If you’re after natural shots, a clean and shiny coat often speaks volumes all on its own.
4. Stay Calm – Your Horse Will Thank You For It
Horses are incredibly intuitive. If you’re stressed or nervous, they’ll often pick up on it.
Izzy is used to working around sensitive or young horses and takes a calm, patient approach to every shoot. Sessions are unhurried and flexible, with plenty of time for your horse to settle and get used to the camera, especially if it’s their first photo shoot.
Bring a helper if possible – it really helps to have someone to hold the horse or assist with positioning.
5. Think About What You’re Wearing
If you’re planning to be in the photos, give some thought to what you’ll wear:
- Neutral or earthy tones work beautifully in most natural settings.
- Avoid bold logos or neon colours, unless it’s part of your equestrian brand or competition kit.
- Coordinate with your horse’s tack – clean, well-fitted gear looks great, even in informal shots.
Feel free to bring a couple of outfit options if you’d like different looks.
6. Attracting Your Horse’s Attention (Without Spooking Them!)
One of the most common questions we get is: How do you get horses to look alert and perky in photos? Here are some handy tricks:
- Treats or crinkly packets – Great for getting ears forward (and often a smile from the horse!).
- Squeaky toys or phone apps – Sound-based attention grabbers can work well, especially with curious horses.
- A helper calling or gently clapping can work wonders, though not every horse likes sudden noises.
- Movement behind the camera – Like waving a hat or a lead rope softly – just be sure not to alarm them!
Izzy always works gently and at the horse’s pace, using quiet techniques that avoid overstimulation or anxiety.
7. Capturing Action Shots
If you’re after jumping, liberty, or under-saddle photos:
- Make sure your horse is fit and sound – safety comes first.
- Choose a safe, enclosed space like a school, field, or arena.
- Warm up properly if riding – we want your horse to feel comfortable and loose.
Izzy uses high-speed photography equipment to freeze the motion and capture dramatic movement with clarity and style.
8. Be Open to Candid Moments
Sometimes the best photos aren’t posed at all. A quiet moment between you and your horse, a sudden head shake, a snort or an affectionate nuzzle – these spontaneous moments often end up being favourites.
Let your horse be themselves – Izzy’s calm, patient presence allows those natural moments to shine through.
9. Keep the Session Positive and Fun
At the end of the day, a photo shoot should be a lovely experience – for both you and your horse. Bring water, treats, maybe even a haynet if you’ve got a long shoot ahead. Schedule it for a quiet day so there’s no rushing or pressure.
Horses respond best when things are relaxed and positive – and the photos will show it.
Final Thoughts: Celebrate the Bond
Every horse and owner relationship is unique, and that’s exactly what equine photography is all about – capturing that magic. At iJAG Photography, Izzy understands what it means to love a horse, to care for them every day, and to want a lasting memory that honours who they are and what they mean to you.
So whether you’re marking a milestone, saying goodbye, or just celebrating everyday joy – your equine photo shoot is a chance to slow down, connect, and create something beautiful. If you are considering an equine photography and have questions just reach out and pop us a message!